Neuro-Fundraising [noo-roh-fuhnd-rey-zing] noun The scientific study of human biometric response to fundraising stimuli in order to understand, measure, and increase the effectiveness of each stimuli within a targeted donor base.
The Neuro-Fundraising Lab is entirely mobile and can be set up at any location to accomodate a specific event or group of targeted respondents.
Was the respondent’s emotional response positive or negative and were they engaged with the content?(Learn More)
(Implicit Response Test) What does the respondent truly believe about your organization and fundraising content?(Learn More)
(Galvanic Skin Response) What was the intensity of the respondent’s emotional connection to the content?(Learn More)
Where did each respondent look, where did they fixate, and were they distracted?(Learn More)
Is the respondent having an approach or avoidance reaction to the stimuli?(Learn More)
Does the respondent’s evaluation match emotional response and intensity?(Learn More)
The insights gleaned from the Neuro-Fundraising Lab helped us to not only understand how our DRTV spots were connecting with consumers at a high emotional level, but also pinpoint specific areas within each spot where we can improve the communication and be more effective.
Interested in finding out how you can put the power of Neuro-Fundraising to work for your organization? Fill out the form below and we'll be in touch shortly.