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WHAT IS NEURO-FUNDRAISING?

Neuro-Fundraising [noo-roh-fuhnd-rey-zing] noun The scientific study of human biometric response to fundraising stimuli in order to understand, measure, and increase the effectiveness of each stimuli within a targeted donor base.

Services

The Neuro-Fundraising Lab is entirely mobile and can be set up at any location to accomodate a specific event or group of targeted respondents.

Facial Analysis

Was the respondent’s emotional response positive or negative and were they engaged with the content?

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IRT

(Implicit Response Test) What does the respondent truly believe about your organization and fundraising content?

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GSR

(Galvanic Skin Response) What was the intensity of the respondent’s emotional connection to the content?

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Eye-Tracking

Where did each respondent look, where did they fixate, and were they distracted?

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EEG

Is the respondent having an approach or avoidance reaction to the stimuli?

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Respondent Interview

Does the respondent’s evaluation match emotional response and intensity?

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Want to learn more about Neuro-Fundraising? Get In Touch

Client Testimonial

get in touch

Interested in finding out how you can put the power of Neuro-Fundraising to work for your organization? Fill out the form below and we'll be in touch shortly.

918-600-1919
 

office@mdmglab.com
 

11033 S. Delaware Ave.
Tulsa, OK 74137